A logo I think works well is the Apple logo, not only is it recognised across the world but you are able to easily tell what it is, it is an Apple. With this logo being so simple you cant get it mixed up with any other company in the world and this gives the company a unique edge. The sleek and classy silver apple not only gives off a professional feel but its easy, and to the point allowing other companies and customers to know the brand instantly.
A logo I think could use help is one created for a sports company. Not only does this logo have very bland colours and a bland font type the logo has nothing to do with sport. Nothing about it allows you to know that its a sports company apart form the name. The word “sports” being in two separate also just really doesn’t need to be done. Although though simple logos work this needs to be easy on the eye and actually promote what the business does and not just show the name.
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