Simplistic seems to be the main factor of logos now a days, and I think this is so people are able to connect with it quicker and know what the brand is instantly. Take the Universities logo, to anyone that doesn’t go to the university of Lincoln they would have to research the logo to find out what it represented they wouldn’t know that it was the uni’s logo unlike the students that study there. With companies such as Google and Adobe they have easy symbols that stand out and we are able to not only connect with but know what company it represents. When they decide to revamp their brand or logo it doesn’t matter too much what it changes too as they’re already a well established brand, so when Google changes its logo although people complain it doesn’t actually matter. With a company like Adobe which has many different software programmes like Photoshop and Aftereffects some people do not know about other non “mainstream” programmes like Dreamweaver, however just from the way the Dreamweaver logo is created you could tell it was an Adobe product.
A logo I think works well is the Apple logo, not only is it recognised across the world but you are able to easily tell what it is, it is an Apple. With this logo being so simple you cant get it mixed up with any other company in the world and this gives the company a unique edge. The sleek and classy silver apple not only gives off a professional feel but its easy, and to the point allowing other companies and customers to know the brand instantly.